1

What is Brandformance? A strategy that will help brands grow

Brandformance is a strategy that promises to be interested and implemented by many businesses from 2023 to solve the problem of balancing brand image building and performance optimization, bringing many long-term benefits to businesses.

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4

Who will determine the 'never-ending battle' between Brand building and Performance marketing?

When prioritizing sales goals, businesses will be difficult to remember, reducing their ability to reach new audiences. Too prioritizing brand goals, businesses will spend a lot of money to build and face difficulties in growth.

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3

How did Airbnb "win big" by reducing its Marketing budget by 28%?

Airbnb made a breakthrough in the travel industry by bringing the highest performance ever, after cutting back on Search Engine Marketing (SEM) activities – to focus on Brand Marketing

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8

Which agency was honored by Meta at Vietnam Business Messaging Awards 2023: Best Diversity?

On June 13, 2023, Meta announced the Vietnam Business Messaging Awards 2023. In particular, Novaon Digital is honored to be the Agency in Vietnam honored in the Best Diversity category.

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7

It's time for FMCG Beverage brands to seize opportunities to explode in Summer 2023

With the characteristics of a tropical country, Vietnam faces hot and sweltering weather when summer comes. Catching up with the signals of summer, the Beverage and Bottled Beverages (non-alcoholic) industry has become extremely busy.

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2

The important role of AR experiences and increased interaction in Marketing

78% of customers who use AR shopping say they are satisfied with their shopping experience.

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12

E! SHOW 2023: Emotional touchpoint - Connecting customers on Digital platforms

In recent years, digital technology is changing and changing the way we live, work and play.

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10

Digital Trends in the 1st quarter of 2023: Grasping trends to "pave the way" for brand experiences

Digital Trends Quarter I.2023 is a report researched and analyzed by Novaon Digital's Digital Marketing experts.

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11

[WEBINAR] "Growth Hacking" strategy for the Education sector and Solutions to enhance brand positioning

The webinar "Growth Hacking in the Education Industry" 2023, an event dedicated to the education sector, took place on March 21.

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Break through with 5 creative marketing ideas for Valentine's season

Valentine's Day – The season of love with a thousand sweet "deals" is the time for brands to launch a series of unique marketing campaigns to increase revenue, connect customers and enhance their brands. alentine – The season of love with a thousand sweet "deals" is the time for brands to launch a series of unique marketing campaigns to increase revenue, connect customers and enhance their brands.

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